Spearhead Interactive offer proven capability in developing immersive and interactive solutions tailored to the requirements of our clients.

Our knowledge and understanding of our industry has enabled us to break-down and categorise the applications for immersive and interactive solutions, so as to predict the current and future uses for the technology.

Why it works:

Visual Communication

By visualising components, products, plant, sites, environments and experiences in 3D, clients are able to better convey.

Data Transformation

By integrating data, processes, information and functionality into visualisations clients are able to better understand. 

Real-time Immersion

By running scenarios, applications and content in real-time, clients are able to better experience.

Software and experiences fall under one of three categories; visual, experiential or functional, with additional bolt-on support for data monitoring and control.


Visual Data:

Explore, navigate and interrogate 3D products, environments or scenarios.


Visual data solutions are used to plan, design, promote, showcase or navigate static models.

This could include touring a site on a tablet or within virtual reality to evaluate the placement of equipment, or visualisation of built environments pre or post construction.

Visual data can be used for planning, design, public consultation and sales, alongside lean and six sigma process refinement or identification of bottlenecks.

Experiential Data:

Complete and engage with specific activities for single or sequential processes digitally as they exist, or are expected to exist in the real-world. 


Experiential data solutions are used to engage audiences, train staff or expose people to new experiences they can interact with.

This could include a Virtual Reality training solution for process industries to improve skills or impact health and safety within hazardous areas; or a sales and marketing experience to engage users with your brand. Blur and colour filters allow us to simulate disability and increase empathy with physical or social conditions, whilst animated assembly guides improve efficiency in the manufacturing of a product or modular house.

Experiential data can also be used for learning, process testing and mapping customer journeys.

Functional Data:

ACCESS specific functionality FOR experiences, processes and activities which are unable to be completed in the real-world.


 Functional data solutions combine software functionality with resources, information and ideas to bring projects, processes and experiences to life whilst meeting operational remits.

This could include an architectural visualisation with the ability to make walls semi-transparent to visualise internal building infrastructure and pipe-work, whether for facilities management or maintenance activities. Imaginary environments or creative experiences can also be developed and used to market products and services in new and exciting ways.

Functional data is used to inform and educate, and delight audiences.


Each of the above can be augmented through the integration of monitoring or control bolt-ons.

Solutions operating in this capacity can be scaled to work as 3D automation systems to inform or enhance existing strategies and investments in IoT or Industry 4.0 technologies; or include functionality to gain a deeper understanding of the ways in which users are interacting with software.

Integration of sensor, satellite weather and other live data-feeds to create world-class 3D monitoring and control systems for processes, plant, equipment, and personnel. i.e. Linking IoT sensors into the virtual environment to monitor air / light / temperature / pressure / movement across areas of the manufacturing plant and visualise your data in context.



Application of AI, Machine Learning and Blockchain with internal and external systems and the virtual environment to increase process optimisation.

Using additional methods of development, solutions can be developed to control machinery and equipment, with the virtual environment matching the real-world environment one-to-one. Through the applications of Artificial Intelligence and other technologies, we are able to automate aspects of production.

A potential application would include predictive maintenance schedules from equipment sensors correlated against national grid electricity prices, installation team / stock availability and order systems to maximise operational up-time.


Linkage of IoT and sensor data (i.e. temperature, lighting, pressure, motion and air quality) from the real-world into the virtual environment.

Data from IoT devices and sensors can be used fed directly into 3D visualisations, offering substantial benefits through the real-time monitoring of locations, equipment, plant and personnel, in context, from anywhere in the world.

Potential applications include equipment monitoring within a manufacturing plant, co-ordinating off-shore rescue operations using GPS and site data, or visualising throughput in a distribution centre.