Supporting MAN Engines at the Southampton Boat Show
At Spearhead Interactive, we're dedicated to using technology to revolutionise industries and drive progress. That's why we were thrilled to support MAN Engines at the Southampton Boat Show with our interactive 3D mobile app that also included Augmented Reality features.
The MAN Motor Yacht Engine Guide was designed with the user in mind, offering a traditional app UI build built using a 3D engine. This allowed for seamless integration of real-time 3D content, providing users with a comprehensive list of all marine engines manufactured by MAN, complete with information on technical specifications, dimensions, and procedurally generated animated graphs showing power and torque or fuel consumption for each engine.
To showcase the global reach of MAN Engines, and support their customers we created an interactive 3D globe that linked to the contact information for all 300 service centre locations around the world. Users could spin and zoom in on the globe, tap hotspots to access information, or search by country, dealer, or using their devices’ own GPS co-ordinate.
We added an Augmented Reality component to the app using an image recognition system and a 3D model of a V12 1900cc marine engine. This feature allowed users to view a full size replica of the marine engine by pointing their tablet or smartphone at a trigger image, and we provided additional ways to interact with the model through rotation and dimension overlays.
Dealers also had the ability to log in to their own unique, branded area of the app to access a dynamic fuel calculator and other dealer-specific features. This calculator informed buyers of the expected fuel consumption and range for a particular vessel based on the MAN engine choice and speed of travel.
The impact of this innovative solution was immediate, with a 300% increase in enquiries at MAN's stand at the Southampton Boat Show. Visitors were even enquiring with manufacturers about whether they used MAN engines in their vessels! Not only did our solution save MAN Engines money in transport and logistics, but the solution was later deployed at other boat shows around the world, including Miami, Cairns, and a number in China, with repeated savings on each occasion.
At Spearhead Interactive, we're proud to have played a role in supporting MAN Engines and the marine engine industry with our cutting-edge technology. Whether it's through mobile apps, virtual reality, or other innovative solutions, we're committed to using our expertise to help organizations succeed and drive progress in their respective industries. If you're interested in learning more, please don't hesitate to reach out to us."
You can also view our MAN Engines case study and find out more about the software we developed and deployed, here.